Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or use the Trendrop.ai platform (the “Site” or “Platform”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or platform features that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you register for an account, connect your shop (e.g., TikTok Shop), list products (if you are a supplier), utilize platform services, or attempt to use certain features on the Site, we collect certain information from you. This may include your name, business name, billing address, shipping address (for business purposes), payment information (e.g., credit card numbers for platform fees), email address, and phone number. We may also collect information related to your connected shops or product listings required for the platform to function. We refer to this information as “Account Information”(analogous to “Order Information” in a direct retail context).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Account Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Account Information that we collect generally to provide and manage the services offered through the Platform. This includes:

  • Setting up and managing your user account.
  • Processing platform subscription fees or other service-related payments.
  • Facilitating the connection between suppliers and distributors.
  • Enabling product listing and shop synchronization features.
  • Providing necessary data to fulfill service requests (e.g., sharing necessary distributor information with a supplier to process an order facilitated through the platform).
  • Communicating with you regarding your account, services, support, and updates.
  • Screening activities for potential risk or fraud.
  • When in line with the preferences you have shared with us, providing you with information or advertising relating to our platform services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our users browse and interact with the Site, and to assess the success of our marketing and advertising campaigns targeting potential platform users).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

  • We use third-party service providers for website hosting, data analysis, payment processing (for platform fees), information technology, customer service, email delivery, and other operational functions.
  • We may use analytics services (like Google Analytics) to help us understand how our users use the Site.
  • As a core function of the platform, certain necessary information may be shared between suppliers and distributors to facilitate transactions you initiate (e.g., distributor details shared with a supplier for order fulfillment).

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we may use your Personal Information (primarily Device Information) to provide you with targeted advertisements or marketing communications about our platform services that we believe may be of interest to you.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS (GDPR & OTHER JURISDICTIONS)

If you are a resident of certain jurisdictions (such as the European Economic Area), you have specific rights regarding your personal information. Subject to applicable law, you may have the right to:

  • Access the personal information we hold about you.
  • Request that your personal information be corrected or updated.
  • Request that your personal information be deleted.
  • Object to or restrict the processing of your personal information.
  • Request portability of your personal information.
  • Withdraw consent if processing is based on consent.

If you would like to exercise any of these rights, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information primarily to perform contracts we might have with you (e.g., providing platform services as per our Terms of Service) or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States, where our servers or service providers may be located.

DATA RETENTION

When you register an account or otherwise provide Account Information through the Site, we will maintain your Account Information for our records as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements, unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your rights, please contact us by e-mail at info@trendrop.ai.